Sr. Integrated Marketing Manager - Center of Excellence

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile operates on a hybrid work schedule, with 3 days in the office. Final candidate will be located in the greater Overland Park, KS or Bellevue, WA areas

Job Overview

The Sr. Integrated Marketing Manager will lead the Center of Excellence (COE) for T-Mobile for Business brand content, with a primary focus on driving customer storytelling initiatives and developing comprehensive marketing strategies. This role is crucial in creating compelling customer narratives that resonate with business and IT decision-makers across industry verticals and product lines. We seek a self-starter with a passion for technology, strong leadership skills, and the ability to manage the entire customer storytelling process from discovery to final content creation.

Key Qualities

• Self-starter with a proactive, go-getter mentality
• Passion for customer storytelling and crafting engaging technology content for business and IT decision-makers
• Ability to translate complex tech concepts and customer experiences into compelling business narratives
• Results-oriented with strong leadership and project completion skills
• Outstanding editing and proofreading skills
• Experience in crafting and leading end-to-end customer story initiatives

Main Responsibilities:

Customer Storytelling Excellence

• Own and drive the end-to-end customer storytelling process, from discovery and interviews to content creation and distribution
• Identify and gather compelling customer stories across industries and product use cases that demonstrate value to enterprise customers
• Develop a comprehensive content strategy focused on customer success stories, use cases, and thought leadership
• Ensure all customer stories align with marketing strategies and effectively communicate the value proposition to business and our customers/partners

Center of Excellence (COE) Management

• Lead COE operations, implementing standard processes in customer storytelling and content creation
• Lead and mentor team members, encouraging excellence in storytelling and creativity
• Collaborate cross-functionally to align customer stories with broader organizational goals
• Report on COE performance and story impact to Senior Leadership

Content Strategy and Development

• Manage brand content initiatives from conceptualization to completion, with a focus on customer-centric narratives
• Build diverse content formats: case studies, white papers, articles, videos, and thought leadership pieces
• Ensure high-quality content that translates technical information into engaging stories for business audiences

Integrated Marketing and Analytics

• Develop comprehensive marketing plans improving customer stories to drive awareness for T-Mobile for Business
• Apply data analytics to identify storytelling opportunities and improve target audience engagement
• Supervise and analyze content performance to optimize storytelling strategies

Stakeholder and Agency Management

• Collaborate with segment leads and product teams to align customer stories with specific business goals
• Maintain relationships with external content and creative agencies to support storytelling initiatives
• Facilitate executive-level discussions on storytelling strategy and its alignment with business objectives

Experience Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field; MBA a plus
• 7+ years in content marketing, with a strong focus on customer storytelling
• 3+ years leading marketing or content creation teams
• Quantifiable success in developing and driving customer story campaigns targeting business decision makers
• Strong portfolio showcasing a variety of customer stories and content formats
• Experience working with C-level executives and presenting to senior leadership
• Proficiency in content management systems, analytics tools, and project management software

Additional Skills

• Excellence in interviewing, writing, editing, and maintaining consistent voice across customer stories
• Strong grasp of AP style and relevant tech/business writing standards
• Ability to coach and mentor content creator team in effective storytelling techniques
• Experience in fact-checking and verifying information to ensure credibility of customer stories
• Familiarity with digital publishing and distribution platforms for enterprise customer engagement

The ideal candidate will have a proven track record of being responsible for the entire customer storytelling process and crafting impactful narratives that resonate with business decision-makers. This role is instrumental in influencing the T-Mobile for Business narrative through compelling story-telling and product-focused content, while driving the success of the Center of Excellence.

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $109,200 - $196,900

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.